About
You’ll be talking to me.
Not a salesperson, not an account coordinator, and not a junior team you meet after you sign. GenFour is built so the person who understands your business is the same person doing the work on it.
The person behind the plan
Fifteen years in search. Several building with AI. Both at once now.
No sales handoff. No mystery team. No wondering who owns the result.
I have spent more than fifteen years helping small and mid-market businesses turn websites, search, content and paid media into measurable growth. Hundreds of businesses, across most industries you can name, from one-truck service companies to regional firms with real marketing budgets.
For the last several years I have also been building AI systems in production: content pipelines, research automation, reporting systems and the tooling behind answer engine optimization. Not experiments. Systems that run every day and produce work.
Most marketing people are learning AI right now, on their clients’ budgets. Most AI people have never had to make a phone ring. GenFour exists because a business deserves someone who can do both, and who is accountable for the result.
How the practice runs
Deliberately small. Built to do the work of a larger team.
A small number of clients, each getting senior attention, with automation handling the repetitive work so time goes where judgment matters.
Senior thinking, every time
Principle
Strategy is built around your business by the person who will execute it, not delegated after the sale.
Measured, not asserted
Principle
Everything gets tracked. Reports say what happened and what we are doing about it, in plain language.
Built to be owned by you
Principle
Sites, content, tracking and workflows are documented and handed over. Nothing is held hostage.
Honest about time and outcomes
Principle
We say how long things take and what they depend on before you commit, and we report against it.
Based in Central Illinois
Working nationwide, by design.
Engagements run over video calls and shared documents. Client calls are batched into fixed windows so the rest of the week is uninterrupted delivery. For larger projects within driving distance, an in-person kickoff is available.
- Direct access, no account layer
- Fixed call windows, uninterrupted delivery
- Automation for the repetitive, judgment for the rest
The next move
Stop guessing. Start marketing with clarity.
One conversation is enough to know whether your marketing is moving you forward and what to do next if it is not.