How it works
Three phases, each depending on the one before it. That sequence is what keeps the work from turning into a pile of disconnected tactics.
The three phases
We start by understanding the business, not the marketing. What you sell, who buys it and why, what a good customer is worth, where growth is realistically available, and what has been tried before. We look at everything you are running now and what it is producing.
The plan becomes work. Depending on what Discover found, that may mean a new website, a restructured one, content, local visibility, tracking, or all of it. What matters is the order: foundation first, then visibility, then demand, with measurement wired in from day one.
The system runs and improves. Each month we look at what the data says, decide where the next effort goes, and execute. Content gets published against the question map. Local visibility gets maintained. AI citations get tracked. Reporting takes five minutes to read.
Phase 01
A conversation, not a questionnaire.
Business, buyers and goals, in your words
Audit of site, search, AI footprint and tracking
Competitor and market snapshot
Written findings and a prioritized plan
Phase 02
One foundation, built to work together.
Positioning and page strategy
Website, content and structure built as one system
Analytics, lead tracking and reporting set up
Schema and AEO structure from launch
Phase 03
Compounding progress, not random activity.
Monthly priorities based on evidence
Content, SEO, AEO and local execution
One-page report and a short review call
Adjustments as search and AI keep shifting
Why the order matters
Content gets written before anyone decides what it should rank for. Ads get turned on before the site can convert the traffic. Tracking gets installed after the launch, so the baseline is a guess. None of that is a lack of effort. It is work done in the wrong order, and each step undermines the next.
Questions
Clear answers before you commit to anything.
No. The Growth Audit is a standalone engagement that ends with a plan you can act on with or without us. Many clients start there, some move to a website project, and some go straight to a monthly partnership. The phases are a sequence, not a bundle.
A couple of hours of conversation with the people who understand the business and the customers, access to your analytics and search accounts, and honest answers about what has and has not worked. The quality of the plan depends directly on the quality of that input.
Roughly an hour a month for the review call, plus occasional approvals on content or decisions. The point of one accountable partner is that you are not project-managing the marketing.
We say so, in the monthly report, and change it. The measurement exists so that decisions get made on evidence. A partnership where the report always looks good is a partnership where nobody is looking closely.
The next move
One conversation is enough to know whether your marketing is moving you forward and what to do next if it is not.
